Choi Yu-lee

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**Choi Yu-lee** is a South Korean solo artist and the founder and CEO of SRP Entertainment. Her career is set to launch with the debut single *Back to the Unknown*, marking a significant milestone as both a performer and an industry leader.

While specific details of her pre-debut career remain closely held, Yu-lee’s decision to establish her own label positions her as a rare figure in K-pop—an artist who simultaneously navigates the roles of executive and musician. Her debut track, *Back to the Unknown*, is expected to reflect her artistic vision, shaped entirely under the banner of her own company.

As a CEO-artist, Yu-lee represents a new wave of independent talent in the Korean music scene, blending creative control with entrepreneurial ambition. Her journey from executive to stage will be closely watched as she steps into the spotlight.