Lew Grade, Baron Grade, OStJ, originally named Lev Winogradsky, was a prominent media mogul born on December 25, 1906, in Russia. He moved to Britain, where he initially pursued a career as a dancer before transitioning to talent management. His significant foray into television began in 1954 when he established the Incorporated Television Company (ITC Entertainment), a venture that would leave a lasting impact on the industry.
Grade's breakthrough in television was marked by the popularity of "The Adventures of Robin Hood," which inspired him to target the American audience. He became well-known for producing a range of iconic series, including Gerry Anderson's Supermarionation creations like "Thunderbirds," as well as the cult classic "The Prisoner" featuring Patrick McGoohan, and the beloved "The Muppet Show" created by Jim Henson.
In addition to television, Grade ventured into film production; however, his ambitious projects faced significant financial setbacks, leading to costly box-office failures. These challenges ultimately resulted in his loss of control over ITC and the dissolution of ATV, following its loss of the ITV franchise.
Despite these setbacks, Lew Grade's legacy as a pioneering figure in the television industry remains intact, with his contributions shaping the landscape of British television throughout the 20th century. He passed away on December 13, 1998, leaving behind a remarkable career filled with both triumphs and challenges.
