Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was a renowned American broadcaster and entertainer, affectionately known as "The Old Redhead." Throughout the 1950s, Godfrey was a dominant figure in radio and television, gaining unparalleled fame and influence. He hosted two weekly CBS-TV series and a daily 90-minute mid-morning show, captivating audiences with his folksy charm and engaging personality. However, a significant incident during a live broadcast tarnished his wholesome image, leading to a gradual decline in his television presence by the early 1960s, where he transitioned to hosting occasional specials.
Godfrey was one of the first prominent commercial pitchmen, closely associated with major brands such as Chesterfield cigarettes and Lipton Tea. His advertising prowess was exemplified by his catchy slogan, "Buy 'em by the carton," which he created during his long-standing relationship with Chesterfield. However, after being diagnosed with lung cancer, he made a pivotal decision to end his association with the cigarette brand during a live show. This marked a transformative turn in his career as he became a vocal advocate for anti-smoking initiatives, using his platform to educate the public about the dangers of tobacco.
Through his unique contributions to broadcasting and advertising, Arthur Godfrey left an indelible mark on the entertainment industry, paving the way for future generations of entertainers.
