Leonardo Senna

Leonardo Senna da Silva, a prominent Brazilian entrepreneur, is best known as the younger brother of legendary Formula One driver Ayrton Senna. He established Audi Senna, an automotive enterprise that specialized in importing vehicles from the prestigious German automaker Audi, a subsidiary of Volkswagen, from 1994 until 2004.

The inception of his company, originally named Senna Import, took place in 1993 when Ayrton was exploring new investment opportunities. Leonardo's vision and business acumen helped bridge the gap between the global automotive industry and Brazilian consumers, allowing them access to high-quality vehicles during a transformative era in the market.

While often associated with his brother's remarkable racing legacy, Leonardo acknowledges that the most arduous aspect of his life is his involvement with the Ayrton Senna Institute. Founded by their sister, Viviane Senna, the institute is dedicated to upholding Ayrton's enduring legacy through educational initiatives that support underprivileged youth in Brazil. Leonardo's commitment to this cause reflects his deep respect for his brother's impact both on and off the racetrack, showcasing his dedication to making a meaningful difference in the lives of many.