David Falk

David B. Falk, born in 1950, is a prominent American sports agent renowned for his extensive work with basketball players in the National Basketball Association (NBA). Falk’s career began in the world of professional tennis, where he represented players under Donald Dell's ProServ. However, he gained widespread recognition as the agent for legendary basketball player Michael Jordan, guiding him throughout his illustrious career. In addition to Jordan, Falk has represented over 100 NBA players, establishing himself as one of the most significant player agents in the league's history.

During the 1990s, Falk reached the pinnacle of his career, often regarded as the second most influential figure in the NBA, just behind Commissioner David Stern. In 2000, he had at least one client on the rosters of all but two NBA teams, showcasing his extensive reach within the league. His impact on sports marketing was recognized when he was included in The Sporting News' list of the "100 Most Powerful People in Sports" for 12 consecutive years from 1990 to 2001. Additionally, in 1995, Advertising Age honored him as one of the Top 50 Marketers in the United States, further solidifying his status as a key player in the sports industry.