Jake Burton

Jake Burton Carpenter, widely recognized simply as Jake Burton, was a pioneering American snowboarder and the visionary behind Burton Snowboards, a company that revolutionized the sport of snowboarding. Born in Cedarhurst, New York, he developed a passion for snow sports at an early age, which ultimately led him to create a new kind of board that would change the landscape of winter sports forever.

In 1977, Burton established Burton Snowboards, and his innovative spirit drove the company to become a leader in the snowboarding industry. Burton's commitment to excellence and his relentless pursuit of improvement contributed significantly to the evolution of snowboarding equipment. He played a crucial role in popularizing the sport, helping to establish snowboarding as a mainstream activity, particularly with the inclusion of snowboarding in the Winter Olympics starting in 1998.

Throughout his career, Burton received numerous accolades, including induction into the Snowboarding Hall of Fame in 2009. His influence extended beyond product development; he was a passionate advocate for the sport and its community, fostering a culture of creativity and adventure. Jake Burton's legacy continues to inspire countless snowboarders around the globe, cementing his status as a pivotal figure in the history of winter sports. He passed away on November 20, 2019, but his impact on snowboarding remains enduring.