The Rise and Fall of Lularoe (2021)

Plot

"The Rise and Fall of LuLaRoe" explores the meteoric ascent and subsequent decline of the fashion brand. It reveals the strategies employed by LuLaRoe to leverage social media's reach while employing psychological tactics common in multi-level marketing to recruit an extensive network of retailers. As the documentary unfolds, it delves into the personal stories of those involved, highlighting the allure of success and the often harsh realities that followed, ultimately exposing the darker side of this once-celebrated business model.