The Hype (2021)

Overview

Emerging streetwear talents battle for a pivotal Co-Sign and a cash prize of $150,000, showcasing their innovative designs and entrepreneurial spirit. Each contestant strives to demonstrate that their brand represents the next wave in fashion, pushing creative boundaries while vying for recognition in a competitive landscape. As they unveil their unique visions, the stakes rise, with their dreams of success hanging in the balance. This intense competition reveals not only their artistic flair but also the relentless hustle that defines the streetwear industry.