Buy It Now (2024) (2024)

Episode Overview

Host JB Smoove invites fashion designer Christian Siriano, Ring Doorbell innovator Jamie Siminoff, and Amazon executive Carmen Nestares to review pitches from five entrepreneurs. Contestants present a range of innovative products, including a scent-fighting garment, a quirky collectible, an eye-catching baby item, a groundbreaking medical device, and a car first-aid kit. Each is vying for a coveted place in Amazon’s Buy It Now Store and the opportunity to take home a $20,000 prize.