Buy It Now (2024) (2024)

Episode Overview

JB Smoove kicks off the episode with special guests Gwyneth Paltrow, the Goop founder and Oscar-winning actress, Jamie Siminoff, the mind behind Ring Doorbell, and Amazon executive Michelle Rothman. They listen to pitches from four innovative entrepreneurs showcasing their products: a versatile personal accessory, an ergonomic item for pets, a groundbreaking cooking gadget, and a vibrant new product for kids. Each contender vies for a coveted place in Amazon’s Buy It Now Store and the opportunity to snag a $20,000 prize.