Brain Games (2011)
S02E05 Power of Persuasion
Episode Overview
In this episode, Jason Silva demonstrates how specific stimuli can influence our brain's responses. Witness the intriguing scenario of identical twins interviewing for the same position, dressed alike and presenting identical resumes. Despite providing the same responses, the subtle differences in their word order lead to one twin being perceived negatively, while the other secures the job. Furthermore, the episode explores how the presentation of information affects our beliefs, highlighting that a seemingly outrageous claim might be accepted if delivered by a credible news reporter rather than a quirky individual. Discover the covert strategies employed by advertisers, marketers, and con artists to sway your decisions unnoticed.
