The Food That Built America (2019)
S05E07 Champions of Breakfast
Episode Overview
Will Kellogg has established his reign in the cereal market after triumphing over Post. However, his dominance faces a formidable challenge from a rising executive at a flour mill. This sparks a fierce rivalry that stretches for decades, as Kellogg's and General Mills engage in a relentless struggle for supremacy in the breakfast food arena.