Food Unwrapped (2012)

Episode Overview

Matt Tebbutt visits Sweden to explore a food manufacturer’s innovative use of liquid smoke for sausage flavoring, a technique that is both cost-effective and efficient, allowing for precise flavor customization. Meanwhile, the Food Standards Agency mandates that ice cream must include milk protein and some type of fat, typically vegetable oil. In a quirky promotional stunt, Martin Dickie and James Watt ride an antique bicycle along Brighton beach, showcasing a product labeled "Ice Vegetable Oil." How will the public respond to this unconventional ice cream offering?