The Century of the Self (2002)

Overview

Sigmund Freud's influential psychoanalytic theories continue to shape global perspectives on human desire, often without individuals realizing their impact. This documentary delves deeply into Freud's concepts, exploring their pervasive influence on advertising, consumer culture, and political strategies. Through a comprehensive analysis, it reveals how these ideas have been harnessed to manipulate and drive modern society, highlighting the intricate relationship between our subconscious motivations and the commercial forces that surround us. The film serves as a thought-provoking reflection on the unseen power of psychological insights in shaping contemporary life.